Agenda R3a
Control your Brand Colors: Techniques and Strategies for Packaging from Design to Print
DAY 1:
8:30 AM
Welcome and Ignite Your Packaging Powers!
9:00 AM
Design Intent – The Big Idea - Unleashing Creativity for Maximum Impact
The design to print workflow – Making your design real
How to talk about and communicate color – Painting on substates
Print standards and packaging: Setting the bar
Designing to a print specification: Crafting your art
10:30
BREAK - Fuel Up for the Colorful Adventure Ahead!
Adobe Color Settings – Setting your aims
CSF, ASE, CXF – Master the toolset
Spot colors – Selection and design – unleashing vibrance
Visualizing the printed product – Designing what you can print
12:00 PM
LUNCH - Savor a Delicious Meal while Dreaming of Your Print Triumphs!
1:00 PM
Illustrator, Photoshop, Indesign and Acrobat – Tips for tools
Creating files that work for print – Prepress mastery
Top ten tips to create a print ready file – Secrets of file perfection
Examples of print ready file check lists – Blueprints for success
Danger zones – Avoid the print minefield
2:30
BREAK - Recharge Your Creativity Batteries!
Understanding the Production – Presses, calibration, and Process Control: Unveiling the Art behind the Scenes
Basics of color measurement – Using a color gps
Characterizing a print condition – The dna of print
Paper and Ink – Unleash the power the process
Calibrating traditional presses – Tuning potential
4:00
END OF DAY ONE AND OPTIONAL QA WITH INSTRUCTOR - Reflect on Your Journey
DAY 2:
8:30:
Quick Review - Refresh Your Memory and Prepare for the Next Chapter
9:00
Understanding the Production – Presses, calibration, and Process Control
A quick intro to color management – Use the magic of cms
Color management and transformations – From mess to success
Premedia actions and what happens to your file – Use file wizardry
Plate curves, color servers and print transformations – Tricks of file meisters
10:30
Break - Indulge in a Quick Break to Recharge Your Print Excellence!
Digital print attributes and opportunities – Use the digital revolution
Process control during the press run – Real time color control
Tips for press checks - getting the proof to press match – The art of potential
Strategies for spot colors – Boost the gamut
12:00 PM
LUNCH - Feast on Inspiration and Let Your Print Excellence Soar!
1:00
Color Quality and Evaluation of Printed Products
Evaluating CMYK and spot color – Break the mystery of print
Tools for evaluation of printed products – Unlock secrets of the pressroom
Prioritizing quality criteria based on most important metrics – The art of perfect balance
How to create tolerances for print – Setting your standards
Designing control strips and color bars – Making it matter
2:30
BREAK - Recharge Your Print Energies for the Grand Finale!
What is a print quality program? – Learning what matters
Why print quality programs are needed – The quest for the best
Partnerships between suppliers and brands – Unite for better results
Example print quality programs – Inspiring journeys to warm you soul
Next Steps: Putting it All Together – Let’s Go!
Developing a Plan – Examples of greatness
What comes next! – Send it!
4:00 Conclusion: Thanks and thanks and thanks!
690(12)
Bonus on-line session:
Problem Areas and Troubleshooting in the Packaging Workflow
A short session covering areas such as substrates, coating, lamination, visual mismatch, lighting, proofs and other problem areas.
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